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Privacy Policy

WHAT IS PERSONAL DATA?


“Personal data” means any information or pieces of information that could identify you either directly (e.g. your name) or indirectly (e.g. through pseudonymised data, such as a unique ID number). This means that personal data includes things like email/home addresses, usernames, profile pictures, personal preferences and shopping habits, user generated content, financial information, and health information. It could also include unique numerical identifiers like your computer’s IP address or your mobile device’s MAC address, as well as cookies. 

 


HOW DO WE COLLECT OR RECEIVE YOUR PERSONAL DATA?


We might collect or receive personal data from you in a number of ways, including via our websites, forms, products or our brand pages on social media. Sometimes you give this to us directly (e.g. when you create an account, when you contact us, when you purchase from our websites or stores).

To explain what a ‘legal basis’ is – under data protection laws, the legal basis for the processing of your personal data can be:

Your consent – where we ask for your agreement to use your personal data for a specific purpose.

The performance of a contract – where we need to process your personal data to provide you with a service/something under an agreement we have with you or as part of preparing to enter into an agreement with you.

Our legitimate interests – where the use of your personal data is in our legitimate business interests.

To comply with a legal obligation – where we need to use your personal data for our own legal and regulatory compliance reasons (for example to comply with our tax and financial reporting obligations).

 

A NOTE ON SENSITIVE PERSONAL DATA


The processing of special categories of personal data (or ‘sensitive personal data’) is limited to data made public by you or a third party on your behalf, or where you have given us consent to use such information. For example, we may need to understand your health, including dietary, requirements when preparing access and catering for an event you are attending, or when handling a query or complaint made by you.  We will always check such requirements with you and you only need provide the information you are comfortable with us using.

 


YOUR PROFILE 


To be able to send or display personalised communications or content, we may use a technique known as “profiling” (or “insights”).  This means we use automated processing of personal data to evaluate certain personal aspects about an individual, such as to analyse or predict aspects concerning personal preferences, interests, economic situation, reliability, behaviour, location or movements.

We do this to build a profile about you (‘Your Profile’).  Your Profile includes things such as: what you like, dislike, are passionate about and interested in, in addition to the information we know about you through your relationship with us, for example, products you have bought from us or been interested in, events and competitions you have attended or entered, and campaigns you have been interested in. 

We may collect personal data about you in the different scenarios mentioned in the table above and use this data to send or display communications and/or content specifically tailored to your interests and/or needs – both directly to you or through our use of social media platforms such as Facebook, Instagram and Tik Tok.

We ensure that we have an appropriate legal basis to process your personal data when conducting profiling activities. You may have the right to object at any time to the use of your personal data for “profiling”.

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